We’re Hands on From Orchard to Market
Our fully integrated system means the quality of the fruit, the packing and delivery are overseen by the same people who grew it. There are no middlemen to cut corners, sacrifice quality or degrade the experience from orchard to table.
Like all good things, growing takes time and our fruit is overseen on every step of the journey that mirrors the seasons of nature. Every season has its own tasks to create a delicious end product. From the planting of new rootstocks and grafting, to tree and vine planting, winter pruning, thinning, fertilising, watering, protecting and harvesting.
From the cool store, we move the fruit efficiently through one of our pack houses, where it is sorted, graded – optically and by weight, before being packed to order for our customers.
Our export team is based in the same building as the packhouse. They work between the orchards, the packhouse, our customers, and our offsite team members to ensure the right apples get to the right place at the right time, meeting all customer and industry requirements.
Our offshore teams are on the ground where our fruit is delivered and use their local knowledge and skills to help with branding and point of sale material, create instore displays, local media and digital campaigns. These promotion decisions are made with our market partners, ensuring the last link in the continuation of a successful relationship from orchard to market.
Before our apples are even picked they have been cared for with the highest quality standard. From pruning in crisp September mornings, to picking and delivery around the world, every step of the fruits’ journey is completed to the best agricultural practices. Our vertical integration and transparent processes mean you get the best quality, no matter what the season.